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Measuring Sustainability: The State of the Canadian Tourism Industry

Sustainability has increasingly become an important value for visitors and is a key component of successful tourism businesses and a thriving tourism industry.  In 2021, GreenStep launched the Sustainable Tourism 2030 Pledge in partnership with the Tourism Industry Association of Canada, encouraging tourism businesses and destinations across the country to measure their sustainability performance using …

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5 Green Goals To Kick Off the New Year

It’s been almost two years of uncertainty and hardship as business leaders have faced the burdens and harsh realities of the pandemic. Despite what feels like a never-ending cycle of closures, restrictions and guidelines, it’s important to celebrate our past victories and set new goals and look to each other for inspiration throughout the coming …

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