Sustainable Tourism Programs for Destinations

Internationally Recognized Criteria and Indicators

GreenStep Sustainable Tourism has developed assessment tools and support programs, helping destinations advance their impacts at both the destination and industry level. 

Our criteria, processes, and indicators are aligned with the UN World Tourism Organization’s “Indicators of Sustainable Tourism for Destinations,” the Global Sustainable Tourism Council “GSTC Destination and Industry Criteria,” and the Greenhouse Gas Protocol.  

Destinations can now measure their sustainability performance at the destination level, while also engaging industry stakeholders to measure their own performance, providing a birds-eye view of how your entire destination is performing based on international standards for sustainable tourism. 

Beyond Certification

While sustainable tourism certification is a meaningful and powerful tool to help both destinations and businesses credibly measure and celebrate their sustainability performance with external verification, GreenStep Sustainable Tourism can lead to certification for those organizations that want it, while also going beyond certification, offering flexible approaches and support services to help destinations and their industry stakeholders to assess their sustainability performance, identify gaps, set goals and create action plans that align with their destination development and management strategies, even if certification isn’t a priority. We offer a range of options to best meet your needs:

Free Sustainability Score

A basic assessment and scorecard to get a snapshot of how your destination is doing when it comes to sustainability. 

Sustainability Lens Assessment

An assessment and full results report, along with the top recommended actions for improvement. 

Sustainability Diagnosis

A customized sustainability assessment and action plan for your destination and a one-on-one consultation with our team.

Destination 2030 Dashboard

Offer any of our free or paid assessments to businesses in your destination and gain insight into their performance.

Destination Certification

If certification is your ultimate goal, let us know and we can discuss the steps, process and timelines involved, and provide a quote for conducting an assessment of your destination. Please note that entering the certification process does not guarantee certification. A minimum standard of performance is required to achieve Sustainable Tourism Destination Certification.

You may want to first complete the Sustainability Lens or Diagnosis (described above), to gauge your potential score. If you choose to continue with an assessment for certification, we will provide a credit towards the cost of your certification assessment. 


Looking for something different? We can work with your destination management team to help meet your unique needs. Here are some ways we’ve worked with other tourism destinations: 

  • Visitor Centre Certification
  • Sustainability Charter Development
  • Best Practices Research
  • Stakeholder Certification
  • Stakeholder Training
  • Sustainable Tourism Committee Facilitation
  • Keynote Speaking

Not sure what's right for your destination?