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Green Marketing & Communications

Navigating Sustainability Claims: How the Global Sustainable Tourism Council, EU Green Claims Directive, and Canadian Sustainability Disclosure Standards will Impact the Tourism Industry

GreenStep’s team has just returned from the Global Sustainable Tourism Council (GSTC) conference in Stockholm, Sweden. A significant focus of discussion at the conference was the pending changes happening at the European Union (EU) level, and how this will impact the green claims of tourism businesses and destinations marketing to a European audience. The Need …

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GreenStep x Business In Focus: Supporting Sustainability for Smaller Businesses

When Angela Nagy was 18, she was hired to coordinate grants to build an interpretive greenway trail along Mission Creek in Kelowna, British Columbia, about four and a half hours northeast of Vancouver. The aim was to protect the ecosystem of the creek and support community learning about native species, history, and conservation. What she …

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Landscape Sustainably for this Summer’s Tourism Season

“Weeds are flowers too, once you get to know them” — A. A. Milne; author of Winnie-the-Pooh As summer approaches, many businesses and destinations are busy preparing for the seasonal influx of visitors. Across the country, tourism stakeholders are tending to the land, pruning trees, and planting flowers to create an inviting and visually appealing …

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How to Share an Authentic Green Story

Greenwashing… often times you know it when you see it. Buzz word promises, unfeasible commitments, and at times mistruths. Greenwashing is the marketing of untrue, unsupported, or misleading information. This information provides false confidence to the eco-conscious consumers leaving them feeling confused, embarrassed or distrustful when the truth emerges.  Greenwashing threatens an organization’s reputation, and …

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Food Waste Diversion for Tourism Operators with Food & Beverage Service

In March 2023, we’ll celebrate the world’s very first anniversary of International Zero Waste Day on Thursday, March 30th therefore this month will point our sustainability lens toward waste reduction and diversion strategies for streams of all shapes and sizes among businesses and companies in the Canadian tourism industry. The first business type to be …

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Destination Sherbrooke Commits To Sustainability With Pursuit of Sustainable Tourism Certification

DESTINATION SHERBROOKE COMMITS TO SUSTAINABILITY WITH PURSUIT OF SUSTAINABLE TOURISM CERTIFICATION Becomes First destination in Québec to pursue Sustainable Tourism Destination Certification SHERBROOKE, QC, CANADA – Today, Destination Sherbrooke announced its formal commitment to helping make tourism more sustainable, by pursuing certification to the GreenStep Sustainable Tourism Destination standard. This process will assess the destination’s …

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The Business Case for Sustainable Tourism

“Sustainable tourism”, “going green”, “responsible tourism”.  When business owners think of these terms, they often associate them with being too time consuming, too complex or costing too much money. Consequently, many businesses and organizations miss out on the opportunity to significantly cut costs, increase revenue, and improve profitability. The fact is, a typical business with …

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