“Weeds are flowers too, once you get to know them” — A. A. Milne; author of Winnie-the-Pooh As summer approaches, many businesses and destinations are busy preparing for the seasonal influx of visitors. Across the country, tourism stakeholders are tending to the land, pruning trees, and planting flowers to create an inviting and visually appealing …
An Easy Spring/Summer Win for Sustainable Tourism Read More »
Greenwashing… often times you know it when you see it. Buzz word promises, unfeasible commitments, and at times mistruths. Greenwashing is the marketing of untrue, unsupported, or misleading information. This information provides false confidence to the eco-conscious consumers leaving them feeling confused, embarrassed or distrustful when the truth emerges. Greenwashing threatens an organization’s reputation, and …
In March 2023, we’ll celebrate the world’s very first anniversary of International Zero Waste Day on Thursday, March 30th therefore this month will point our sustainability lens toward waste reduction and diversion strategies for streams of all shapes and sizes among businesses and companies in the Canadian tourism industry. The first business type to be …
Food Waste Diversion for Tourism Operators with Food & Beverage Service Read More »
DESTINATION SHERBROOKE COMMITS TO SUSTAINABILITY WITH PURSUIT OF SUSTAINABLE TOURISM CERTIFICATION Becomes First destination in Québec to pursue Sustainable Tourism Destination Certification SHERBROOKE, QC, CANADA – Today, Destination Sherbrooke announced its formal commitment to helping make tourism more sustainable, by pursuing certification to the GreenStep Sustainable Tourism Destination standard. This process will assess the destination’s …
“Sustainable tourism”, “going green”, “responsible tourism”. When business owners think of these terms, they often associate them with being too time consuming, too complex or costing too much money. Consequently, many businesses and organizations miss out on the opportunity to significantly cut costs, increase revenue, and improve profitability. The fact is, a typical business with …
Want to reduce your waste? Well there are a lot of benefits to diving into your trash. Don’t worry, we have a step-by-step guide on how to do it without getting your work clothes dirty. Digging through waste is not something the average person would do on a regular basis. Do you ever think about where are …
Written by Angela Nagy Sustainability can seem complicated, but it doesn’t have to be. One of the things I find frustrating, and which makes sustainability confusing and unapproachable for many businesses and destinations, is the regular changing of the goalposts or the language that describes what we’re ultimately trying to achieve. Over the past decade …
This article originally appeared in the May 2021 edition of TIAC Talk. By Angela Nagy, CEO As we begin to reopen our provincial borders to domestic visitors over the late spring and summer, many tourism businesses will be focusing their marketing efforts on meeting the pent-up demand for leisure travel. Not only are Canadian travellers …
Values-Based Marketing: How to attract guests through sustainability Read More »
