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business marketing

Values-Based Marketing: How to attract guests through sustainability 

This article originally appeared in the May 2021 edition of TIAC Talk. By Angela Nagy, CEO As we begin to reopen our provincial borders to domestic visitors over the late spring and summer, many tourism businesses will be focusing their marketing efforts on meeting the pent-up demand for leisure travel. Not only are Canadian travellers …

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You’re Greener Than You Think: Five Steps to Finding and Sharing Your Unique Sustainability Story

This article originally appeared in the February 2021 edition of TIAC Talk. By Angela Nagy, CEO Deloitte was right. In their special feature publication Hospitality 2015: Game Changers or Spectators, Deloitte’s team of economic professionals spent a year researching, analyzing and interviewing tourism industry leaders about the future of tourism. One of their key findings …

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